Facebook Asking Users to Reengage With Groups, Possibly to Box Out Google+
Facebook is showing some users a module in the right sidebar that highlights one of the Groups they’re a member of and asks them to share something to it. The module, titled “Groups” displays the name of one of a user’s Groups, when it was last updated, and options to either post or leave the Group.
Facebook’s attempt to spur reengagement with its micro-sharing product could be a response to competition from Google+, which is centered around sharing to specific groups of people called Circles rather than sharing with all of one’s contacts.
At the product announcement for ad hoc group chat and video calling last week, Facebook chief executive Mark Zuckerberg said that over half of Facebook population use Groups.
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