Earlier this month, the trade magazine reported that network CEO Stan Hubbard (pictured) was banking about half his entire 2011 PR budget on a massive campaign that includes a nationwide billboard blitz launched Monday, March 7th. Now comes word that with less than a month left before air date, he has sold only a fifth of the program’s TV ad space. He blames, in large part, the media:
“This shouldn’t be controversial. There should be plenty of businesses that should be behind it,” said a frustrated Hubbard. “It’s nonsensical…”
Hubbard claims this is all much ado about nothing. “Once people see this, they’ll wonder what the big deal was. It’s well-researched, it’s not salacious, it isn’t Kennedy bashing,” he said. “It’s a great cast giving a career performance.”
From the little FishbowlLA has seen, we tend to agree. Whoever the Kennedy family and associated interests hired to spread the subversive word did a great job. The Greg Kinnear-Katie Holmes miniseries is the latest work of art to be wholly condemned by people who have yet to see the so-called offensive product.