Redskins PR Chief Yanks Mic from Reporter's Hands

Let’s talk media relations strategy…

Got your attention yet? OK. Today brings us a very weird report from the world of sports PR in which the National Football League‘s most embattled team demonstrates some…unconventional ways of dealing with the media.

For context, the Washington Redskins fired manager Mike Shanahan yesterday, because a 3-13 record does not inspire one to perform the traditional “Gatorade dump” victory dance.

Here are some of the (very) lowlights from Washington Post sports scribe Kent Babb‘s excellent report on the event:

First, the team released “a statement that named the eight assistants who would not be retained, rather than the ones who would”, because accentuate the positive.