Redskins' Newest Comms Advisor Quits Amid Political Uproar
The Washington Football Team may have ended 4 of the past 5 seasons with a losing record, but they’ve appeared near the top of many “least desirable clients in the world” lists for far longer.
Last night we learned that Dan Snyder‘s latest attempt to improve his team’s public standing failed in quiet, Twitter-induced fashion.
The team’s basic strategy was to hire Ben Tribbett, a well-known political blogger who has long supported the Democratic Party, to help sway the public.
It didn’t work, though: last night Tribbett announced his resignation, appropriately, on Twitter after about two weeks on the job.
This strategy was interesting in that it amounted to an attempt to win the hearts and minds of a demographic that loosely amounts to “the opposition party”.
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