Redesigned Fortune No Longer Partying Like Its 1999
What’s an established business magazine to do when a slick new Conde Nast competitor (i.e., Portfolio) enters the market? Redesign! On the heels of BusinessWeek‘s mid-October spruce-up comes a fresher look for Fortune, which premiers in the December 10th issue. This is the magazine’s first redesign in a decade. “It looked like a 1990s magazine, but now it’s easier to navigate, there is more white space and it fits in the right decade,” Fortune managing editor Andy Serwer told WWD.
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