Redesign Costs Gawker Media a Whole Bunch of Readers

Gawker Media’s web traffic is down about 25% since the blog network launched a major redesign. Gawker founder Nick Denton revealed the significant dip in eyeballs yesterday during a Q&A session with Felix Salmon at the paidContent conference. But Denton added, “I’m pretty confident we’re gonna be coming back.”

While Denton is famously mum on exactly how much money Gawker is raking in, he did talk about overall financial projections. From Yahoo! News:

“We set the targets flat on last year so the sales people wouldn’t be demoralized by the inevitable disruption,” he said. “We knew this was going to be traumatic.” Nevertheless, he notes that “our overlying business is pretty strong.”

We’re still reading Jezebel. But we miss the traditional blog layout.