Reddit Is Pitching Brands at Cannes on Why It's Ripe for Advertisers

Could the site have saved Pepsi’s Kendall Jenner ad?

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Among the normal group of digital players like Facebook, Google, Twitter and Snapchat in Cannes this week is Reddit, which is pitching its still fairly nascent ad business as an anti-social network.

It’s the second year that co-founder and chairman Alexis Ohanian has attended the festival, and this year, he’s brought a small group of Reddit’s 240 staffers (up from 100 in 2016) to talk to agencies and brands about why his site with 300 million passionate monthly users is ripe for advertisers.

“There’s

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