The (RED) organization on Monday announced plans to launch an online music service that will feature original songs from participating artists, PC Magazine reports, after branding various iPods, laptops, and desktop PCs with their famous red color and logo.
Here’s how it will work: “The offering will launch in September for $5 per month. Each week subscribers will receive an exclusive (RED) song from an established musician, a new song from an emerging artist, a ‘crackerjack surprise’ of non-music content, and stories of how (RED) dollars are being spent in Africa.” All music will be DRM-free and work on any MP3-compatible cell phone or other portable music player.
(RED) is a charity organization started by U2 lead singer Bono and Bobby Shriver that teams up with various companies and donates a portion of the proceeds to help women and children affected by HIV/AIDS in Africa, the report said. Half the proceeds from the new effort will go to the cause.