Red Cross Praised for Handling of Tweet Mix Up
The Red Cross is getting some belated Valentine’s Day love for the way it handled what could have been the latest Twitter disaster.
A Red Cross staffer accidentally posted a tweet about Dogfish Head beer (mmm… beer) on the Red Cross Twitter line. The mistake was caught, the tweet was taken down, and with a bit of humor, the issue was resolved.
On top of the Twitter response, the Red Cross wrote on its blog:
While we’re a 130 year old humanitarian organization, we’re also made of up human beings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in