Last year, Red Bull facilitated a now-legendary space jump by daredevil Felix Baumgartner, which set Web viewership records. Last week, the company released new footage from that jump, including wild footage from Baumgartner's helmet cam. The result has been over 4 million views and 29,000 shares of the clip, which will remind folks of a certain age of the opening credits of Buck Rodgers.
Besides the Red Bull clip, Disney's very cool stunt for the movie Planes, where a group of kids got to watch an early screening of the movie on a KLM Airlines plane, took the number two spot on VideoWatch/VidIQ's weekly branded video ranker. Check it out:
NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.