Red Bull Augmented Racing for iPhone: Very Clever Marketing Incentive to Get You to Buy a 12-Pack


Video courtesy of stanxley

Here’s a clever and entertaining bit of marketing for the energy drink Red Bull.

Red Bull Augmented Racing

In order to try this bit of AR (Augmented Reality) racing, you will need:

– A 12-pack of Red Bull cans
– An iPhone 4, iPhone 3GS, or iPod touch 4th generation
– Red Bulls’ free racing app
– An Apple Game Center account

Red Bull Augmented Racing (iTunes App Store)

The Red Bull cans are used to create a track which is recorded by the app. This track can be shared on Red Bull’s Augmented Racing site (first link above). You can race along your own track or a shared track using the app.

I haven’t tried it (no 12-pack of Red Bull lying around). But, it sounds like a very clever bit of marketing incentive to buy a 12-pack.

I do not know if the app works on an iPad 2. However, I do have a query in to Red Bull’s PR firm asking about this