Recommendations for products and services were added to company pages on professional network LinkedIn, which added that it is launching more than 40 of them for entities including HP, Microsoft, Samsung Electronics America, Dell, Phillips, Citibank, and Volkswagen.
Director of product management Ryan Roslanksy wrote in the LinkedIn Blog:
Starting today, Company Pages will enable companies to build their brand through network-aware recommendations, giving members rich, credible insights into how any given product (or service) is perceived by their fellow professionals. We are glad to provide companies a place on LinkedIn to showcase their products, services, and associated recommendations.
Product or service recommendations from one’s professional peers are among the most trusted forms of product information. They play a critical role in helping professionals cut through the clutter in making time-sensitive decisions about key purchases.
Making intelligent recommendations helps define your professional persona as an influencer and helps you build credibility with potential employers, partners, and colleagues. Most important, it offers additional value to your network of connections who may be looking for your recommendation before they make their next purchase.
For companies — both large brands, as well as small businesses — Company Pages now allow you to showcase recommendations from your customers and help build your brand virally and credibly on LinkedIn. Each time a LinkedIn member endorses your products or services, their recommendation becomes visible to all of their connections and could spread virally. When you promote and curate these recommendations, you have some of the most credible, authentic endorsements of your products on your Company Page’s Product tab.
We’re really excited to be launching Company Pages with over 40 companies globally ranging from small businesses to Fortune 500 companies. These include HP, Microsoft, Samsung Electronics America, and Dell in the United States; Philips in Europe; Citibank and Volkswagen in India; and more. The initial feedback from companies has been extremely positive.