Reckitt Benckiser’s Laurent Faracci Touts Facebook’s Role In Campaign For Lysol Power & Free

Advertising and marketing via Facebook got a ringing endorsement from Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci during the social network’s CPG Summit in New York earlier this month, as he touted his company’s campaign to back its Lysol Power & Free bathroom cleaner.

Advertising and marketing via Facebook got a ringing endorsement from Reckitt Benckiser U.S. Chief Strategy and Marketing Officer Laurent Faracci during the social network’s CPG Summit in New York earlier this month, as he touted his company’s campaign to back its Lysol Power & Free bathroom cleaner.

According to Ad Age, Faracci told attendees the Facebook campaign reached one-half of women aged 25 through 54 in the U.S. and tallied 310 million impressions, with three-quarters of those impressions coming from earned media, rather than paid media.

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