"Recently Read Articles" Aggregated News Feed Stories Give Facebook Reader Apps a Viral Boost

Facebook is now prominently displaying a new “Recently Read Articles” story type in the news feed. It shows articles read by one’s friends who use any of the recently launched news reader open graph applications. Since the stories aggregate recent activity from multiple friends, Facebook is giving these stories a high EdgeRank score and often displaying them at the very top of the news feed.

The Recently Read Articles news feed story has created a powerful viral channel for news reader apps that may be contributing to the rapid growth of apps by The Washington Post, The Guardian, and other news outlets.

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