Twitter Adds 'Recent Retweets' Feature To Search - Is This The Start Of Reputation Ranking?

I’m not sure if this feature is available to everybody yet, or whether I’m just very late to the party, but earlier this morning when using Twitter search I noticed something new at the top of the results – Recent Retweets.

It doesn’t seem to work for all keywords, but on certain occasions Twitter has started ranking certain high-profile users above the normal reverse-chronological results that are normally generated.

For example, here is a search for Twitter:

Facebook:

And Obama:

Repeated searches of the same term do generate the same users at the top of the age, all of which (I think I’m right in saying) are verified accounts.

It’s too early to say whether this is simply something Twitter is experimenting with or whether it forms part of their grander plans to improve search results by reputation ranking.

At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in