'Recalling 1993' Campaign Turns Pay Phones Into Time Machines

Time to end the week with a really cool promo campaign, right? New York’s New Museum is currently hosting an exhibit called “NYC 1993: Experimental Jet Set, Trash and No Star.” Curators collected art created during that calendar year in order to give visitors a sense of what the city (and the world at large) were like 20 years ago. It’s a time capsule.

The Droga5 agency played on that theme for its extremely creative promo campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in