Reasons Why Starbucks' Political Campaigns Frequently Fall Flat

Starbucks and politics don't mix

Mother Jones took the time to dig into six Starbucks campaigns that addressed political issues and ultimately resulted in absolutely nothing. Mind you, these campaigns made some noise. People knew about them. They were discussed in the media. But they did nothing in the way of alleviating the problems they were meant to address. The most recent fail was the “Pay It Forward” campaign that asked customers to sign a petition to end the debt ceiling debate and somehow tied free cups of coffee into the idea of unity.

A spokesperson for the company, Zack Hutson, said the company just wanted to “encourage kindness and civility.”

That

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