Really, How Green Is Your Valley?

Local. Organic. Sustainable.  There are a million food labels out there meant to tell consumers that what they’re buying is tasty and eco-friendly.

Jim Prevor, founder and editor-in-chief of Produce Business and Deli Business takes Wal-Mart to task for its new program, which it says will source more of its produce from local suppliers, help small- and mid-sized farmers (especially those in emerging markets) with training and infrastructure, and measure the efficiency of large suppliers.

“The problem is that ‘efficiency’ is meaningless without context,” Prevor writes.

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