Reality TV Invades LMK.com Screen

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After tackling college football for its debut in October, Hearst content-aggregation site LMK.com, which stands for “Let Me Know,” grabbed its remote and turned on some reality television.

LMK.com’s Reality TV channel gathers news and information on reality TV shows, stars, schedules and castings from news services and blogs, and it allows users to “subscribe” to their favorite shows, after which all relevant content will be delivered to them via email.

Hearst said the site features:

Dynamically generated news rivers focusing on breaking news, show spoilers and more; “Data art” features that provide information on upcoming casting calls, maps of current show locations and reality stars’ hometowns; and behind-the-scenes information including photos, videos, star and fan tweets and reality-star-specific pages.

LMK.com president Michael Gutkowski added:

Reality television is a powerful force in both the media and entertainment landscapes. Consumers are passionate about their favorite shows and stars, and we’re confident that fans will find all of the reality TV news, photos and inside information they crave on LMK.com.