Reality TV, Brands and—Oh No, Here Comes That Word—Synergy

Anyone who has attended a business meeting in the past decade has witnessed the word synergy being passed around the conference table like a collection basket at church. People just throw money at it. It’s one of those buzzwords that professionals rely on to sound informed, enlightened and compelling. It is also a word that represents a lucrative business strategy.

The savvy public is familiar with product placements and the idea of bundling multiple business resources and advertising assets to achieve a collective gravitational pull that people can’t resist.