Reality Check: Facebook Versus StumbleUpon Traffic

Facebook ranks better internationally than domesically for directing social media traffic, according to Statcounter.

Apparently, Facebook ranks better internationally than domesically for directing social media traffic, according to a market measurement of the top seven sites from January of last year through the present.

Statcounter’s rankings show that only in the U.S. StumbleUpon took the lead, with just over 43 percent, while Facebook had 38 percent of the market for driving social media traffic domestically. To clarify, this measures sending people to social sites, not the number of visitors to social sites.

More importantly, Facebook still ranks number one by a long shot if you look at Statcounter’s global figures, with something like 60 percent of the market compared to 20 percent for StumbleUpon.

Not surprisingly, the U.S. statistic has made StumbleUpon’s Chief Executive Officer Garrett Camp feel like thumping his chest via Twitter, but the trickle of media reprots on his Tweet have been, well confusing.