Real-World Consumer Goods Come to FarmVille with Green Giant Partnership
While Zynga has been running generic advertising offers in FarmVille for years, it has also been dabbling in other forms of incentivized purchasing. In a deal with Microsoft from a few months ago, for example, FarmVille users could get 3 Farm Cash (the game’s virtual currency) in exchange for becoming a fan of the Bing search engine.
But now it’s getting into grocery stores, showing how social games and virtual goods are being tied in to more and more consumer products.
FarmVille
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