Real-Time Facebook and Twitter Ads App Debuts
Shift turns posts and tweets into promos
Shift—previously known as GraphEffect—today is announcing its Media Manager application, which is designed to take Facebook posts and Twitter tweets (authored by the brand or consumers) and quickly turn them into ads.
For instance, if a consumer praises a brand or posts something that resonates with a brand's community on the social sites, Shift's system should automatically alert designated members of the marketing team to let them know about the Sponsored Stories or Promoted Tweet opportunity.
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