ReadyMade Plans: DIY Titles Get Spotlight
While high-end shelter magazines struggle or disappear, publishers are betting on DIY-focused titles aimed at young, budget-minded readers.
Meredith is revamping its hipster shelter magazine ReadyMade in a bigger play for young, urban tastemakers. The editorial and design changes, effective with the February/March issue, are aimed at people who value community, individuality and mindful consumption, publisher Jeff Wellington said.
To that end, a new tagline is being considered: “Welcome to the creative community.” Editor Andrew Wagner, who helped found Dwell, is reintroducing a profile called “How did you get that f-ing awesome job?” New column “Why It’s Worth It” will feature items like $6 chocolate bars, speaking to what Wagner called readers’ interest in products’ back story.
Meanwhile, Reader’s Digest Association is considering expanding Fresh Home, a DIY title for young couples that celebrates down-to-earth, personal style.
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