Reading Rainbow's LeVar Burton on How to Reach the Digital Generation
One need only head to YouTube for proof of the impact Reading Rainbow had on countless children. The iconic 80s TV show has inspired homages, singalongs and tributes galore. But trying to reach anyone under 30 through TV today? Bad idea, says LeVar Burton.
“Television was the medium and the technology of its time in the 80s and 90s, but you know better than I do that this is the digital-native generation,” the former Reading Rainbow host explained in Mediabistro’s latest Media
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