Readers Eating Up Food Network Magazine
After just two test issues, Hearst has decided to up the rate base of Food Network Magazine from 400,000 to 900,000, reports Folio. The company is expected to follow this with another increase, to 1.1 million, in August 2010.
The two test issues, released on newsstands only in October 2008 and January 2009, had a sell through rate of 70 percent. The magazine now has a subscription of 550,000. This is before the first full issue even hits the stands on May 5th.
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