Reader's Digest to Increase Publishing Frequency
Reader’s Digest is upping its publishing frequency. Starting next year, there will be 12 issues of RD printed each year, up from 10 this year. Robert Guth, president and CEO of RDA, credited RD’s growing digital business with the increase.
“As digital becomes a driving force for our business, the economics are changing as well,” said Guth, in a statement. “Our digital issues are garnering unprecedented demand and readers have been vocal about their desire for new content on a more-frequent basis.
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