Reader’s Digest Association is folding the U.S. edition of RD Selecciones, its 37-year-old Spanish language version of company flagship Reader’s Digest. The June issue will be the last.
Selecciones continues to publish 17 other editions around the world.
“It was going in the wrong direction,” William Adler, a spokesman for the company, said of the U.S. edition. “It was not showing signs of having potential for continued viability financially.”
One of a shrinking number of magazines aimed at Hispanic readers, RD Selecciones, like the rest of the magazine industry, has had a tough time on the ad front. In 2008, pages declined 15 percent to 339 in 2008, per Publishers Information Bureau. Its circulation declined 1.5 percent to 376,877 in the second half of 2008 with a 13.7 percent decline in paid subs.
The U.S. edition of Selecciones hasn’t had a dedicated publisher since Elaine Alimonti moved to a cross-sales position in September 2008. Alimonti had been in the position only nine months, replacing Elizabeth Bradley in January 2008. Under Alimonti’s leadership, the title redesigned with a new logo, content and tagline, which translated to “Share the best of life.”
Most of the U.S. edition’s content was created by Selecciones’ Mexico City edition. Four dedicated staffers worked on the U.S. edition and will be let go.