Will Reader's Digest Association Sell Off Popular Food Website Allrecipes?
Earlier this week we reported that Mary Berner was stepping down as CEO of Reader’s Digest Association, and now Adweek is providing some potential backstory to this change.
The naming of CFO Tom Williams as Berner’s replacement prompted speculation that the company plans to sell off some of its assets, in particular, the highly popular food website Allrecipes.com, which RDA bought in 2006, prior to Berner’s arrival. This raises some eyebrows, because of just how well Allrecipes is doing:
Seattle-based Allrecipes has more than doubled its traffic in that time, becoming one of the biggest food sites on the Web.
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