Reaction to the New Definition of PR
Last Thursday evening, the results from the PRSA and partners months-long search for a new definition of public relations came to an end. So if your parents/spouse/friends/extended family ask what you do, the answer you should give is:
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Of course, PR pros had plenty to say about it.
And a good deal of it was positive. On Facebook, Elise Brown called it “clear, direct, and succinct.”
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