Q&A with Author Paul Temporal: Reaching the Islamic Market

It’s a topic that Ogilvy Noor touched on not too long ago— how to reach Muslim consumers. We’ve revisited that topic with Paul Temporal, associate fellow at the Saïd Business School at Oxford University and author of the new book Islamic Branding and Marketing: Creating a Global Islamic Business.

The Islamic market is a growing one. But it’s a market with a unique set of tastes that largely go unmet by mass market and Western brands. After the jump, we have a Q&A about some of the current consumer trends and how marketers can use them to reach their target in the Muslim community.

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