RD Targets Game Fans With First iPhone App
Reader’s Digest is now tackling iPhone/iPod Touch apps—the first of which it says will be for gamers.
The app, called Life IQ, represents the first in a line of future products that RD parent Reader’s Digest Association plans to create as part of its previously announced “Reader’s Digest Version” strategy. The idea is to repackage RD content into shortened versions for various platforms.
The Life IQ app is a trivia game designed to test readers’ knowledge of food, home, health and technology facts.
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