RD Recap: Josh Topolsky's New Venture Is Coming; Changes at Vogue.com

Josh Topolsky‘s new venture is coming, and it’s called The Outline. The goal is to focus on engagement instead of page views. “I really want to move away from the impressions-based way of judging success,” The Verge co-founder tells The Wall Street Journal. “We want to focus on the best way to tell a story. Digital media has millions of colors to paint with, and most of the time we only use like four.” He has $5 million to make it happen, and hired staffers who include BuzzFeed News’ Aaron Edwards, Motherboard managing editor Adrianne Jeffries and Amanda Hale, who leaves Talking Points Memo to serve as head of revenue.