Razorfish's Rachel Lovinger on Using Semantic Web to Boost Brand 'Findability'
For public relations and marketing professionals, semantic Web technology opens new doors for getting your message out there, and to the right people. Writer Katie Bunker asked Rachel Lovinger, content strategy lead for Razorfish and speaker at mediabistro.com’s upcoming Semantic Web Summit, to explain how semantic Web helps “findability” for brands:
“There are two main ways that semantic technology can contribute to findability. Some brands, depending on the type of content they create, can publish their content with markup that identifies key pieces of information on the page, for example a price or an address.
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