The East Coast office for a site that gets upwards of 20 million monthly unique visitors opened Aug. 1. Already, there are four employees working out of the Madison and 42nd Street location, with more to come.
Joining a pair of advertising ops folks and a content staffer is David Cohn, executive vice president, sales. Cohn was previously with Askmen and Crave Online. Meanwhile, at Ranker’s Los Angeles headquarters, former Yahoo front-page editorial director Inger Lund Carter is the new vice president, content and programming. The site has also announced it is launching Ranker Video:
Ranker Video will bring to life the site’s best votable rankings and thought-provoking lists. Ranker will also offer customizable video options to brand partners and advertisers across Ranker’s core verticals, including entertainment and celebrity, sports, comics, gaming and lifestyle. The division has already been working with partners, including playboy.com, to create exclusive pieces for the brand geared towards men’s interests.
Cohn and Carter will report to Ranker CEO Clark Benson. Cohn has also worked previously as a chief revenue officer for H360/Antenna Media Group and VIBE Media, while Carter – prior to Yahoo – was a product manager for the LA Times and spent eight years at The New York Times, where she rose to the position of digital features editor.