Radisson 'Suspends' Vikings Sponsorship; Will Other Brands Follow?
Despite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.
However, one brand did make headlines last night by becoming the first to drop its sponsorship: Radisson Resorts will (temporarily) suspend its relationship with the Minnesota Vikings.
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