Quote of Note | Peter Meehan

The magazine isn’t the by-product of external pressure. I wasn’t all like, ‘F— Bon Appétit; I’m starting my own food magazine.’ I like Bon Appétit. It was an opportunity to work with friends at McSweeney’s, a chance to try my hand at a new format, and a chance to showcase and support some writers and artists we know. The first audience I think about is us: Can we make something we don’t hate? Then it’s my friends: Can I create something they will think is cool even though they have to listen to me bitch all the time? Then it’s people out in the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in