Best Made’s “Sam McGee” American felling axe.
“I took an axe that was made by someone else, and I just painted the handle. The hard part was selling it and developing a catalogue and world around that one painted, simple axe. It was done overnight in a way. I had no business plan when I started. I literally painted 12 axes, photographed them, and two or three weeks later, I built an e-commerce site, and they were up for sale online.
It has been very slow to develop and craft some of the products that I want out there. That’s what’s been hard; it takes time and money, and that doesn’t come quickly unless you’re willing to sell half of your company or something, even if that were possible. But, I’ve learned a lot from my manufacturers. We work with a 140-year-old axe company that is still run by the same family. It is really inspiring to go down there, to watch them run machinery that was built 80 to 100 years ago, and see that they’re not anxious about growing really quickly. To them, it is about long, sustained growth. No one is thinking, ‘Let’s get rich quick.’”
–Best Made Company founder Peter Buchanan-Smith in Kern and Burn: Conversations With Design Entrepreneurs, a new book by Tim Hoover and Jessica Karle Heltzel