Quote of Note | Matthew Butterick

“Have you ever heard this before? ‘Make it pretty’? I think that if you’ve ever told anyone what you do in school, or what you do for a living, or if you’ve ever had friends, if you’ve ever had parents, if you’ve ever had clients—then you’ve heard ‘make it pretty.’ Or some variation of it–like ‘make it look good.’ When people say to me ‘Isn’t that what typography is about? Making it pretty?’ I cringe a little bit.