Quote of Note | Malcolm Gladwell

“I think I have the same feeling toward the word ‘brand’ as I do toward the word ‘Africa.’ ‘Africa’ is an incredibly problematic word for me. It’s a word used with great frequency to describe an intricately complex area made up of people, countries, and cultures that have no more in common than we do with Uzbekistan. But because it’s a convenient word, and a well-known word, and a geographically defined continent, we use that word to sum up and generalize everyone who lives within the continent.