Quote of Note | Kevin Systrom

Ansel Adams is probably the one who got me into photography. We have a button in the app called Lux, which makes everything look contrast-y and beautiful; that was heavily influenced by Adams. I’ve always been a fan of landscapes. I rarely take photos of people. I’m awkward. I don’t like holding up a phone in front of someone’s face.”

Kevin Systrom, co-founder of Instagram, in an interview with Garage magazine

Ansel Adams, “Evening, McDonald Lake, Glacier National Park,” part of a series commissioned in 1941 by the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in