Quote of Note | Emmanuelle Alt

vogue paris jj14

“This story [for the June/July 2014 issue of Vogue Paris] began with Inez [van Lamsweerde] and me exchanging images by e-mail. Sometimes it comes from almost nothing; it might just be a color. When you’re shooting in the sun—you know that strong blue sky in St. Barths—you need a contrast. So I might say, ‘What do you think about red and white?’ And Inez is like, ‘Oh, yeah, sure!’ I’ll send a picture of a red shoe and a René Gruau illustration, which is full of red, and just a silhouette or a little sketch. It’s not always photographs—often it’s a painting or a frame-grab from a YouTube film. Very quickly, we’ll start to build up an image of a woman, and then we can discuss the casting. Some photographers will keep changing their casting or think they need a stronger idea. But Inez isn’t someone who hesitates. It’s like three phone calls and everything is booked.”

Vogue Paris editor-in-chief Emmanuelle Alt in an interview with Penny Martin, editor of The Gentlewoman, that appears in the latest, fashion-themed issue of Aperture