Quote of Note | Dan Neil

ford f-150

“Ford changed the game this week when it unveiled its aluminum-intensive pickup truck, the 2015 F-150, that is as much as 700 pounds lighter than a comparable steel-bodied vehicle. To the casual observer, the anticipated 3 mpg (20%) increase gained by Ford’s high-tech ‘light-weighting’ (a term of art) may seem marginal, but I assure you it is a figure of immediate and national consequence.

[Gives example of fuel economy gain and resulting net efficiency of Toyota Prius, which averages 50 mpg, with that of low-mpg vehicles like pickups, in which the fuel-saving effect is multiplied: to nearly four times that of the Prius, in his example.]

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