“The work kind of reflects me as a person. It’s the way I live my life. It’s the way I’m happy and comfortable with—making work that’s produced very simply. I print it all in a local print shop near where I live, and it’s all very simply made. It kind of talks about, I suppose, my life philosophy and a different way of living that’s not about amassing huge amounts of consumer goods. It’s just this different way of doing things, being independent and positive in the way you live.
There are a few different strands in my work. I do work with more abstract imagery that’s more visually colorful, but the text stuff is the most direct. It’s about a very simple message, communicated in the simplest way. The phrases are things that I hear in conversation. ‘I like it. What is it?’ That’s something my wife says quite a lot. Things that are quite everyday, really, but when you make them into a poster and the typography’s very strong and bold, it seems to give them an importance.”