Quora Introduces New Video Feature

Fresh off a revamp of topics, Quora introduces a fresh new feature to question and answers: video.

Fresh off a revamp of topics, Quora introduces a fresh new feature to question and answers: video.

Quora, the question and answer site that was a social media darling in late 2010 and early 2011, isn’t content with remaining stagnant. A few weeks ago they rolled out new changes to the way topics are sorted on the site. This week there’s been another re-design. Quora is adding a video function to its question and answers. This means that users will be able to embed YouTube videos in answer pages, posts and questions as of July 12 2011.

Quora’s CFO Mark Bodnick notes: “It’s going to make answers on the site great — It opens the door to the kind of answers you can provide.” To exemplify he points to the question “Which are the best storytelling songs?” One can understand how the video feature will boost the possible responses to this question.

The actual embedding will be retroactive; this means that links posted before the feature was introduced will be turned into videos. Further, users can most more than one video and Quora plans on expanding beyond YouTube soon. The feature will be introduced with answers from Cory Booker, New Jersey’s Mayor and Jason Segal.

While a minor tweak to the site, it’s actually a pretty neat feature that could differentiate Quora from other question and answer sites that are text based. Moreover, it acknowledges that some answers can be better answered with video as opposed to lengthy written text, and it may encourage more celebrities and artists to post on the site. All and all sounds like a pretty great feature!