Quirkiness is a Cheap Way to Virality
The roads to virality of the great internet startups that consume our everyday lives, like Facebook, Twitter and Groupon to name a few, have been less conventional than the roads to a similar result experienced by traditional startup businesses.
These great internet startups have proven that ‘quirkiness’ can replace the billions of marketing dollars spent by traditional businesses to build a brand and cult following.
Quirkiness comes in many forms.
Quirky could be the idea of virtualizing the everyday lives of Ivy League students like Facebook did to attract the majority of Harvard, then other College students before ending up with profiles of 1 in 14 humans living on planet Earth.
Quirky could be enforcing a 140-character limit on status updates like Twitter did before attracting a gigantic user base that includes world leaders, business tycoons and celebrities to its application.
Quirky
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