Quattro Vets Team Up for Mobile Ad Startup Adelphic
New platform offers new way to target mobile audiences
Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired.
However, two alums of Quattro Wireless (which later grew into Apple’s iAd program) think they have an approach that will help advertisers and publishers target mobile audiences more effectively.
Adelphic Mobile, launched today by Jennifer Lum and Changfeng Wang, says it’s developed predictive technology called AudienceCubeTM that analyzes mobile traffic and user interactions to identify and target potential audiences in real time and at scale.
“What we’re working on at Adelphic is solving some of the problems preventing mobile marketing from moving forward at rates that match mobile inventory and traffic,” said Lum.
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