quadrantONE Strikes Affiliate Pact with Politico
quadrantONE, the fledgling online-advertising-focused joint venture between Hearst Corporation, The New York Times Company, Gannett Co. Inc., and the Tribune Co., has signed on Politico as its latest affiliate partner.
Going forward, the year-old company will begin packaging Politico.com’s six million-plus unique users with its 340 or so local news sites to national advertisers, selling display and video ads on the site. With the addition of Politico’s audience, quadrantONE’s network now reaches 45 million unique monthly users in total, according to CEO Andy Ellenthal—more than double the reach of a year ago when the company first entered the market.
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