quadrantONE Scores Top Advertisers for Lifestyle Net
quadrantONE—the joint venture between Hearst, the New York Times Co., Gannett and the Tribune Co. aimed at bringing more national advertisers to local news Web sites—has recently introduced a lifestyle vertical network that has scored several top advertisers.
The startup company’s new Lifestyle group aggregates ad inventory within the various lifestyle-focused sections housed on the company’s nearly 350 partner sites. According to comScore, the group reached 27 million unique users in October.
As of result of that audience clout, quadrantONE’s been able to sign on a host of top brands, said officials, including Dove, Kraft, IKEA, Wheat Thins, American Family Insurance, Estée Lauder and Bud Select.
According to quadrantONE chief executive officer Andy Ellenthal, the comScore data has proven to be crucial in opening the eyes of several reluctant advertisers.
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