Q&A: How Can Brands Best Utilize User Generated Content?
But who’s she wearing in front of that green screen?
User generated content is more than just a catchphrase: for some major brands, it’s a key to reaching consumers on their level rather than with traditional ads and “SALE NOW” marketing emails. As a prime example, a recent Marc Jacobs campaign starred “real people” plucked straight from Instagram who’d never seen a modeling contract.
Marc certainly isn’t the only brand looking to others to help expand and improve its own promotional efforts.
So
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in